Rely on Your Users as well as Your Analytics

So you have a product.

Product A Product A

And your product has features.

Product A - Features Product A - Features

And you have analytics on your product, to see who is using your features.

Product A - Analytics Product A - Analytics

Your analytics show you that, out of the 50 people who use your product 30 use feature A and only 1 uses feature B

Product A - Analytics Detail Product A - Analytics Detail

Great you think, let’s focus on Feature A, Feature B is a distraction (our analytics show us). Remove that, and we can be a Feature A focused team.

So you remove Feature B.

Product A - Feature Product A - Feature

But what you missed, what your analytics didn’t show you, is the 1 person who used Feature B was the person who chose the product. And, while using Feature A benefited each individual who interacted with it, this 1 key person using Feature B benefitted the whole team.

And you removed Feature B - because your analytics told you to - and you didn’t actually speak to your users to find out what the key people, the influencers actually used.

So this 1 person, who used feature B and has now lost it, finds another product, one that still includes an equivalent Feature B. And the whole team move over to that.

Product B Product B

What do your analytics show now.

Lost Users, Lost Revenue Lost Users, Lost Revenue